Made for KTB, a small PR firm in Battersea, this is one of my favourite bits of Flash work I have done in the last while.
The brand specialists and designers at Clinic London created the new identity and we in the digital department were charged with the task of creating something relating to, and inspired by a Rolodex.
Our response at first was a little lame – we got stuck on a very literal translation of the Rolodex concept. But the discussion over a logo and brand presentation to the client, along with some good examples opened up a more abstract line of thinking. I also developed a Flash-based admin system for the easy management of cards in the Rolodex, with some metadata capabilites for index cards and categorisation.
The end result, I think, is tactile and pleasing.